Ari Zelmanow on Superpeer
The Sherlock Holmes of Consumer and Market Behavior
I am a modern-day, consumer-focused Sherlock Holmes. How can I claim that? I am a metropolitan police detective turned market detective. Instead of solving homicides, I help businesses uncover “clues” that enable them to: 🚀 Experience predictable growth 🔮 Adapt to unpredictable conditions ⚠️ Mitigate risk to minimize losses ⏱ Move faster than the competition 💰 Increase value for the business and customers As my full-time detective gig, I lead research for Twilio’s Core Platform Teams. For my side hustle, I help product and marketing teams transform research into revenue by: 📚 Turning data into stories 📝 Stories into strategies 🚀 Strategies into outcomes I believe in truth, justice, the Oxford comma, and NY-style pizza.