Ari Zelmanow on Superpeer

The Sherlock Holmes of Consumer and Market Behavior

I am a modern-day, consumer-focused Sherlock Holmes. How can I claim that? I am a metropolitan police detective turned market detective. Instead of solving homicides, I help businesses uncover โ€œcluesโ€ that enable them to: ๐Ÿš€ Experience predictable growth ๐Ÿ”ฎ Adapt to unpredictable conditions โš ๏ธ Mitigate risk to minimize losses โฑ Move faster than the competition ๐Ÿ’ฐ Increase value for the business and customers As my full-time detective gig, I lead research for Twilioโ€™s Core Platform Teams. For my side hustle, I help product and marketing teams transform research into revenue by: ๐Ÿ“š Turning data into stories ๐Ÿ“ Stories into strategies ๐Ÿš€ Strategies into outcomes I believe in truth, justice, the Oxford comma, and NY-style pizza.