Ari Zelmanow on Superpeer
The Sherlock Holmes of Consumer and Market Behavior
I am a modern-day, consumer-focused Sherlock Holmes. How can I claim that? I am a metropolitan police detective turned market detective. Instead of solving homicides, I help businesses uncover โcluesโ that enable them to: ๐ Experience predictable growth ๐ฎ Adapt to unpredictable conditions โ ๏ธ Mitigate risk to minimize losses โฑ Move faster than the competition ๐ฐ Increase value for the business and customers As my full-time detective gig, I lead research for Twilioโs Core Platform Teams. For my side hustle, I help product and marketing teams transform research into revenue by: ๐ Turning data into stories ๐ Stories into strategies ๐ Strategies into outcomes I believe in truth, justice, the Oxford comma, and NY-style pizza.