Create a Brand Name for Your Business or Product series by

In this class I’m thrilled to share my very own naming process you can use to name your brand, product or service. Having developed this approach after years of working at digital and branding agencies, I have used it to name dozens of apps, digital products as well as startup businesses, products and more. Naming a business or a product is a crucial branding activity. Don't just rely on your gut feeling when naming or go with a name that 'feels right'. Unless you have buckets of cash like Apple, it will be a long road trying to educate your potential customers about what your brand does. I will show you how and why a name that has a concept, an idea or a story embedded within it makes for a much stronger brand. To name something effectively it takes the understanding of the brand positioning, competition, customers and much more. A name can either become a great asset or it can be a disaster, so you need a carefully structured and systemised process to follow.

• The Importance of Naming of Create a Brand Name for Your Business or Product by

  Naming things and concepts helps us humans to be able to instantly recognise something because of its automatic association we have with it. What makes a good name? There are lots of qualities a good name can have, and not necessarily all at once, but here are some questions to ask.

• Naming Types & Techniques of Create a Brand Name for Your Business or Product by

  Let’s look at some naming types and conventions, so you can start to get a feel for what your business or product might need.

• Step One – Brand Positioning of Create a Brand Name for Your Business or Product by

  Let’s dive in into step one of name creation. Strategy and Positioning.

• Step Two – Competitor Analysis of Create a Brand Name for Your Business or Product by

  Step number two is researching the existing names of your competitors, so that you can stay away from anything too similar.

• Step Three – Brand Characteristics of Create a Brand Name for Your Business or Product by

  We are going to use your newly generated brand characteristics to stimulate some ideas for your business name or product name in the following videos.

• Step Four – Idea Generation of Create a Brand Name for Your Business or Product by

  We’ve finally come to the fun part of the naming process – ideation and name generation.

• Step Five – Validating Names of Create a Brand Name for Your Business or Product by

  Congrats, you’re almost ready to have your awesome brand or product name picked out, only a few steps left.

• Step Six – Registering the Name of Create a Brand Name for Your Business or Product by

  You might want to run them past the most sarcastic person in the team and the shyest, as they will spot the embarrassing double meanings you missed. And then you need to see if you can trademark any of the top options you have in the particular industry sector and/or trademark class in theory.

• BONUS: Tips for Teams of Create a Brand Name for Your Business or Product by

  Over the years I have worked with several teams where we’d named over a hundred different businesses, products and service names, and I can share what has worked best for me to help come up with winning names efficiently.

• Final Thoughts & Class Project of Create a Brand Name for Your Business or Product by

  Nice one, you should now have the tools necessary to create a unique, distinct name for your business or product that is aligned with your brand and your customers.