- Researching the brand - Getting an idea for an aesthetic and vibe for music - What to look out for when reviewing footage - Creating selects
- Who to use - Piecing together a story - What the dialogue should be about - How much to use
- Looking for music - Timings - Finishing
- "Make it pop" - What to use - When to use it
- Rising to the challenge - Crafting the visual identity - SFX - Speed ramps
- Find out if you won - Live creative feedback of the winning commercials