Paid Marketing Live Course series by

Unlock your business’s potential with the lessons I learned over the past 7 years heading up marketing for some of the fastest-growing brands; Lyft, MasterClass The paid marketing system that generates predictable revenue while building brand awareness. Learn the secret techniques behind effective paid marketing campaigns from the person who helped do it day in and day out for Lyft, MasterClass, and many other successful D2C brands in this 4 part series. Create a predictable revenue-generating system that scales over time while gaining efficiency. Part 1) How to increase sales and efficiency at the same time: Time to kill the age-old saying, “higher spend means lower ROI.” That simply isn’t true. In this class, I will show you the techniques I use to increase Spend and Revenue while increasing ROI. Part 2) Marketing Tech Stack; Buy, Lease, or Build? There is a sea of SaaS tools available to help with your marketing efforts. I will show you how to cut through the noise and show you which components are necessary and which ones are nice-to-haves. Part 3) Who to Hire, Team Structure & Processes: The highest Leverage role you can hire is a Performance Marketing Manager. A single hire can be the difference between winning and losing. Part 4) Case Studies: We will look at real-world examples, analyze and diagnose them together

• How to increase sales and efficiency at the same time of Paid Marketing Live Course by

  Time to kill the age-old saying, “higher spend means lower ROI.” That simply isn’t true. In this class, I will show you the techniques I use to increase Spend and Revenue while increasing ROI. Performance Marketing 101 - the Math every founder and marketer needs to know Brand Marketing 101 - The tools for success and the metrics you must track Top paid channels - how to prioritize your channels based on growth stage Facebook marketing 101 - deep dive into the algorithms and what that means for account structure and campaign setup Youtube marketing 101 - how is the algo different than facebook and what does that mean for the targeting and optimization techniques Channel management - scaling beyond FB and Google Brandformance - Performance-driven Brand-marketing that hits ROI, scale and Brand growth targets.

• The Perfect Conversion Funnel of Paid Marketing Live Course by

  $20 / purchase or $5 / purchase, which would you prefer? Marketing Tech Stack; Buy, Lease, or Build? There is a sea of SaaS tools available to help with your marketing efforts. I will show you how to cut through the noise and show you which components are necessary and which ones are nice-to-haves. Don’t waste your money and time on expensive and unnecessary tooling. The 80/20 rule is important here Attribution Methods - You need to have a full picture to make the right decisions Marketing Pixel mistakes - The things facebook and google won’t share

• Perfect Conversion Funnel of Paid Marketing Live Course by

  $20 / purchase or $5 / purchase, which would you prefer? Marketing Tech Stack; Buy, Lease, or Build? There is a sea of SaaS tools available to help with your marketing efforts. I will show you how to cut through the noise and show you which components are necessary and which ones are nice-to-haves. Don’t waste your money and time on expensive and unnecessary tooling. The 80/20 rule is important here Attribution Methods - You need to have a full picture to make the right decisions Marketing Pixel mistakes - The things facebook and google won’t share

• Who to Hire, Team Structure & Processes of Paid Marketing Live Course by

  The highest Leverage role you can hire is a Performance Marketing Manager. A single hire can be the difference between winning and losing. Hiring for a Performance Marketing Manager: how to guarantee a great hire. Team Structure and Processes: Have the right structure and processes in place to make sure you are always maximizing brand growth and performance spend efficiently at scale.

• Case Studies of Paid Marketing Live Course by

  We will look at real-world examples, analyze and diagnose them together. Every case study we will look at will have supporting data that we will analyze together. From the data we will create the potential hypothesis/problem statements And finally, we will give the correct answer given the real-world outcome. After these case studies, you will be able to analyze your own marketing data to determine what it is telling you and then take the best course of action. No more wasting time and money with guess and test methodology.