Time to kill the age-old saying, “higher spend means lower ROI.” That simply isn’t true. In this class, I will show you the techniques I use to increase Spend and Revenue while increasing ROI. Performance Marketing 101 - the Math every founder and marketer needs to know Brand Marketing 101 - The tools for success and the metrics you must track Top paid channels - how to prioritize your channels based on growth stage Facebook marketing 101 - deep dive into the algorithms and what that means for account structure and campaign setup Youtube marketing 101 - how is the algo different than facebook and what does that mean for the targeting and optimization techniques Channel management - scaling beyond FB and Google Brandformance - Performance-driven Brand-marketing that hits ROI, scale and Brand growth targets.
$20 / purchase or $5 / purchase, which would you prefer? Marketing Tech Stack; Buy, Lease, or Build? There is a sea of SaaS tools available to help with your marketing efforts. I will show you how to cut through the noise and show you which components are necessary and which ones are nice-to-haves. Don’t waste your money and time on expensive and unnecessary tooling. The 80/20 rule is important here Attribution Methods - You need to have a full picture to make the right decisions Marketing Pixel mistakes - The things facebook and google won’t share
$20 / purchase or $5 / purchase, which would you prefer? Marketing Tech Stack; Buy, Lease, or Build? There is a sea of SaaS tools available to help with your marketing efforts. I will show you how to cut through the noise and show you which components are necessary and which ones are nice-to-haves. Don’t waste your money and time on expensive and unnecessary tooling. The 80/20 rule is important here Attribution Methods - You need to have a full picture to make the right decisions Marketing Pixel mistakes - The things facebook and google won’t share
The highest Leverage role you can hire is a Performance Marketing Manager. A single hire can be the difference between winning and losing. Hiring for a Performance Marketing Manager: how to guarantee a great hire. Team Structure and Processes: Have the right structure and processes in place to make sure you are always maximizing brand growth and performance spend efficiently at scale.
We will look at real-world examples, analyze and diagnose them together. Every case study we will look at will have supporting data that we will analyze together. From the data we will create the potential hypothesis/problem statements And finally, we will give the correct answer given the real-world outcome. After these case studies, you will be able to analyze your own marketing data to determine what it is telling you and then take the best course of action. No more wasting time and money with guess and test methodology.