B2B Professional Services and SaaS Growth Marketing and Conversion Optimization
Over my 20+ year digital marketing career, I've combined the benefits of being a natural-born outsider with a customer-centric focus to help companies find, convert, and keep profitable customers. I've never quite fit in with the crowd, I've always been a little different, a little nerdy, a little opinionated. I'm an empathetic observer, which leaves me free to move between the individual contributor and team player roles. I've spent years working to solve the customer puzzle, why they engage, why they buy, what makes them stick around longer, and what are the specific triggers that generate referrals. I've developed a unique ability to blend customer insight and conversion optimization strategies, I know what it takes to get customers to open their wallets and purses, and I use this knowledge to help my clients increase their revenue.