Russell Smith on Superpeer

Startup growth expert. Angel investor.

I work in the Marketing team at Monzo, where I ran their first Paid Ad campaigns which helped them become the fastest growing bank in UK history. I've have previously held similar roles at TransferWise and Adobe. I'm also an active Angel investor, investing in startups such as Qatalog and Airmeet. I can help you grow your startup, from how to 10x your Paid Marketing (or tell you shouldn't be running any), outside the box Growth Hacks and how to find the optimal Positioning for your Brand/Product. I learnt Marketing the hard way, in the most competitive vertical there is; the London club scene. I've built multiple internationally renowned club-nights in London, before bringing them to Glasgow, Barcelona, New York and more. Some of my favourite Growth Hacks along the way include: creating a bot for Resident Advisor to build the largest network on the platform, hacking Facebook Ads voucher system to get $1000s of free ads in the early days and hacking the Dazed100 to get a friend's band in the top 10 (that was just for fun tbh). Oh and i'm pretty sure I invented the (now banned) 'Like and Share' Facebook viral competition mechanic. Sorry about that.