Rob Palumbo on Superpeer

Hi, I'm Rob. 👋 I help startups grow customers and revenue.

I'm here to talk about Growth Strategy, Customer Acquisition, Retention, Digital Marketing and Analytics. Today, I head up growth and marketing at Properly.ca. Our team is innovating how Canadians buy and sell homes. We've recently launched multiple cities, provided offers to thousands of Canadians, and raised our Series A round of financing. I previously led the marketing team at Borrowell, one of Canada's leading financial technology companies. We built the engine that grew Borrowell from 0 to 400,000+ monthly customers and millions in annual revenue. "The hardest thing for most startups today is path to market: first finding product-market fit and a way to reach customers, and then building a machine to acquire, monetize, and retain them." - Chamath Palihapitiya, Social Capital 2018 Annual Letter