Book a time with Vaishnavi Ravi on Products by Women - Mentorship Circles network
Product marketing leader; can chat tech, data and product management
Having accumulated years of experience in the Fin-tech and Ad-tech space, Vaishnavi is curious and innovative in her approach. Currently the Director of Product Marketing for Poka's Connected Worker platform helping accelerate its hyper-growth in the global market, Vaishnavi completed her business undergrad in India where she grew up, and joined Google right after, dabbling in Google Wallet and digital Advertising over the next several years. The Ivey MBA experience further expanded her business acumen as she worked with Canada’s giants like Bell, Kijiji, The Weather Network and Top Hat, ensuring their products and go-to-market strategies are built with the audience in mind. Vaishnavi is a member of the Editorial Board for the Ivey’s alumni magazine and in her spare time, can be found reading, playing word-games, travelling and listening to funky tunes.
The art and science of the relatively new field of product marketing. It's more than just launch management, delves into GTM strategies, and is a highly cross-functional and pivotal function in any business.