Niranjan Matam on Superpeer
All things Growth | Love to travel and Hustle
I am experienced in various roles in the marketing and business development fields. As a Consultant in Marketing at Goodworker, I set up and managed marketing funnels across multiple business verticals, leading a high-performing digital marketing team. I implemented measures that lowered CAC by 45% and increased funnel quality, while managing monthly budgets of INR 2,500,000 and consistently overachieving targets. As a Lead for Growth and Content Innovation at Uable, I implemented measures to drive consistent 100%+ growth MoM, while reducing CAC. I managed a cross-functional marketing team and was inducted into the core business unit's executive team in July 2021. I reengineered the sales funnel across user touch points, increasing conversions by 20%, and designed a retention flow that increased retention rates by 65%. I also grew a community of 500+ teens who became early adopters of the Uable App, which has now grown to 1,500+ members.