Nichole Elizabeth DeMeré on Superpeer

Experiments, language-market fit, communities, product marketing

I help determine and run qualitative and quantitative experiments for early-stage B2B SaaS companies to help inform go-to-market and launch strategies and tactics with data, for both new and existing products and features. (This goes well beyond A/B and multivariate testing.) I especially help with value proposition design and language-market fit. I build, grow, and engage communities. I work from the perspective of Customer Success or CX-led growth to help create WoM, brand advocacy, network effects. I don't do paid marketing or advertising. I do things that don't scale. I help create genuine relationships. I won't help you with short-term "wins." I don't do aggressive "growth hacking" type things. I play the long game.