Michael is a successful eCommerce entrepreneur, an eCommerce coach, and founder of Rebel Rabbit, an eCommerce startup studio based in New York where he has been responsible for launching eCommerce startups and managing a portfolio of global eCommerce brands. Prior to Rebel Rabbit, Michael had a successful career in the entertainment industry. Leveraging his music experience with digital, he served as Island Def Jam Records National Director of College Promotion where he was credited for innovating the promotion department with its first digital music street team and designing and developing a proprietary online platform to manage college representatives. Born with the desire to be an entrepreneur, he founded his first digital media company at 20 and was featured on CNN as a teen entrepreneur. Michael holds a B.S in Digital Communications and Media from NYU with a concentration in building Interactive Media for mobile and web devices.