DIY Demand Generation series by

Turn a shoestring budget into sustained success with a suite of professionally crafted marketing courses and templates today. Note that when you register for the course, David will email you the PDFs of the lectures as well as a collection of all of the templates referenced here.

• Introduction to Demand Generation of DIY Demand Generation by

  Learn what to expect in this course.

• Defining Your Marketing Goals of DIY Demand Generation by

  What goals will your B2B marketing program address? You need different tactics and strategies to align with your goals. Understand how to best evaluate the impact of your marketing.

• Assessing Marketing Readiness of DIY Demand Generation by

  How do you know where to begin and what to look for? We have lots of ideas for getting started. You can also download this guide to tons of questions you can ask when starting a new marketing role.

• Creating Personas of Your Ideal Customers of DIY Demand Generation by

  Who are your ideal customers or clients? Learn how to best create a persona so you can identify them, find them, and sell to them. Use the attached template as you create your own research.

• Segmentation, Targeting, and Positioning of DIY Demand Generation by

  What's the difference between targeting and positioning, and how do you create the right statements about yourself? Watch the course, and also download the SWOT (strengths / weaknesses / opportunities / threats) analysis template.

• Qualitative Content Audit of DIY Demand Generation by

  How is your content doing? Here's how you can audit your own content, or even competitors' content, with a clear methodology. Use the template to conduct your own audits.

• Content Marketing Strategy of DIY Demand Generation by

  Content marketing is essential for B2B marketers. Here's how to create your content marketing plan. Then use the attached content calendar for your own plans.

• Social Media Strategy of DIY Demand Generation by

  Learn the ins and outs of creating a social media strategy from scratch. Then use the planning document that's attached to start crafting your own strategy.

• Building a High-Converting Marketing Funnel of DIY Demand Generation by

  How do you create a marketing and sales funnel to convert prospects into buyers? Bridge the gap between marketing and sales with this module. As a bonus, check out a basic email marketing script to start with that can be adapted and customized for your own outreach efforts.

• Generating Demand from Brands and Agencies of DIY Demand Generation by

  How do you create a marketing and sales funnel to convert prospects into buyers? Bridge the gap between marketing and sales with this module. As a bonus, check out a basic email marketing script to start with that can be adapted and customized for your own outreach efforts.

• How to Create a Marketing Budget of DIY Demand Generation by

  How can you create a marketing budget? What decisions should you make going into it? Watch the course, and then download the template to get a head start on doing this yourself.

• Conclusion of DIY Demand Generation by

  Let's wrap this up. Thanks for participating! Email me with any questions.