Marion Wyss on Superpeer

News media monetization specialist

Digital publishing professional since 2006, I started by working for pure-player press before larger national titles in France including ELLE Magazine, L’OBS and Challenges where I was Chief Digital Officer until 2017. Following this, I founded Underlines, a consultancy agency for digital publishers, helping them shifting from advertising models to reader revenue strategies, by launching premium subscriptions through paywall tactics. The Membership & Subscription Suite "Poool" acquired the company in 2021. Since then, I have taken the role of Chief Marketing Officer and associate at Poool. In 2022, we launched "The Audiencers", a B2B media publication to support publishing and brand publishing professionals in making better decisions when it comes to engaging, converting and retaining their audiences. I also lecture on reader revenue models for publishers at various journalism schools in France and Switzerland. Latest interventions: - Sciences Po - Ecole de journalisme (Paris) : "Transformation du modèle économique de la presse en ligne, développement des paywalls et impact sur les rédactions". To be seen here: https://www.youtube.com/watch?v=M-gn4cKzA7w - European Business School (Geneva) : "Why online news media need to become reader-centric to create sustainable revenue streams" Finally, I regularly speak in French and English at conferences about the shift of online medias business models. Latest interventions: - Web2Day (Nantes): "Modèle économique des médias : au-delà de la pub", can be seen here: https://www.youtube.com/watch?v=jMTYIX9CHpQ&list=PLAgO0SKz6lC_Rf_UbOGj5x24uBufH-PVY&index=20&ab_channel=Web2day - WAN-IFRA Digital Media Europe (Vienne, Autriche): Host of the event, program can be seen here: https://wan-ifra.org/events/digital-media-europe/?pagetype=speakers - Presse au futur (Paris): "Presse en ligne : comment maximiser l'ARPU en accordant publicité et abonnement ?", can be seen here: https://www.youtube.com/watch?v=57_Rhtcgv2Y&ab_channel=Poool Once a year, I also run the publishers’ « Tech Stack » study which I built in 2020 and now operate with Sciences Po Paris. You can find the latest edition here: https://www.sciencespo.fr/executive-education/executive-master-management-des-medias-et-du-numerique/techstack-2022