Lu Yu on Superpeer

Web design, graphic design, branding & art direction

Hi, my name is Lu Yu, I am a designer working in visual communication, with a focus on interaction design and art direction. I was raised in China, where I grew up learning about traditional painting and calligraphy from my mother. As a fine art teacher, she taught me the importance of beauty, which has informed my approach to design and stayed with me even as I pursued more functional design forms. Today, I work at the intersection of brand and product, bringing a heavy sense of graphic design to my digital work. I’ve been lucky enough to have had a great variety of career experiences: I have spent time living and working in Melbourne, Istanbul, and Berlin. I’ve worked for agencies, product companies, and my own freelance business, both in the office and remote. But more than that, my experience has given me a unique toolset that I can use to help other aspiring creatives. I spent quite a few years working at Semplice, a portfolio-building tool for designers. There, I helped countless people create portfolio websites that told the stories of their work and careers. This gave me a breadth of experience on the best ways to showcase design work. Currently, I work at Pitch, where I lead the Creative Studio. Managing a multidisciplinary team of designers, copywriters, and brand producers has taught me how to mentor across a diverse range of talents and skill sets. With my wide range of work experience in different settings and roles, I can offer you advice on topics like: - Presenting your work & making your work shine - Project review & design workflows - Career development Languages: English, Chinese I'm open to helping people of any age and experience level. Whether you’re a student or junior designer just getting started, or an experienced professional looking for a fresh perspective on your work, reach out! I’m looking forward to meeting you and discussing how I can best support your goals.