Laura Busche on Superpeer

Brand strategist & designer

I’ve spent the last 10 years designing, studying, rebuilding, and writing about brand strategy. Fueled by Bauhaus, rainy jazz & Colombian coffee, I’m on a mission to rid the world of blanding. I’ve created content for design-forward brands like Creative Market, Dribbble, Smashing Magazine, Canva, Webflow, Domestika, OReilly, and many more. Originally a business major, I went down a brand design rabbit hole and added design management (MA) and psychology (Ph.D.) to the mix. Along the way, I’ve turned lessons learned into two books and a number of online courses that have reached thousands of entrepreneurs around the globe.