Kassy Cho on Superpeer

Award-Winning Journalist & Social Media Strategist

👩🏻‍💻 I am an award-winning journalist and social media strategist pioneering an Instagram-first approach to growing young audiences. 🌏 Previously an Audience Development Editor at QuickTake by Bloomberg and BuzzFeed News, I single-handedly made the @world Instagram the fastest growing news account on the platform in 2018, organically growing it from 50,000 followers to more than 785,000 followers in just over a year. 💫 I am also known for my reporting on online culture in Asia Pacific and am credited with popularising Chinese memes such as “Karma’s a bitch” and the Four Generations challenge in the West. 🙌 My client work includes projects for Channel 4, Amnesty International, Flo, Human Rights Watch, Doha Debates and Loftwork. 💕 I'm here to chat about starting out in digital journalism, social media strategy, audience development, social storytelling and production and all things digital content! Find out more about me at: • https://www.kassycho.com/ • https://www.linkedin.com/in/kassycho/