Kassy Cho on Superpeer
Award-Winning Journalist & Social Media Strategist
π©π»βπ» I am an award-winning journalist and social media strategist pioneering an Instagram-first approach to growing young audiences. π Previously an Audience Development Editor at QuickTake by Bloomberg and BuzzFeed News, I single-handedly made the @world Instagram the fastest growing news account on the platform in 2018, organically growing it from 50,000 followers to more than 785,000 followers in just over a year. π« I am also known for my reporting on online culture in Asia Pacific and am credited with popularising Chinese memes such as βKarmaβs a bitchβ and the Four Generations challenge in the West. π My client work includes projects for Channel 4, Amnesty International, Flo, Human Rights Watch, Doha Debates and Loftwork. π I'm here to chat about starting out in digital journalism, social media strategy, audience development, social storytelling and production and all things digital content! Find out more about me at: β’ https://www.kassycho.com/ β’ https://www.linkedin.com/in/kassycho/