Jesse Driessen on Superpeer
Growth Marketing Expert
A t-shaped marketer that specialises in paid media. Jesse spent the first 5 years of his career implementing national media campaigns for brands including Le Cordon Bleu and Royal London. He also won a number of industry awards for his innovative digital marketing campaigns with Origin Housing. Jesse then took the role of Director of Digital Marketing at Bandujo, a NY based ad agency. In his three years, he set CAC and ROAS benchmarks for JP Morgan Chase and Kumon USA. The latter of which he also planned and implemented a $12million media strategy that leveraged the use of data and digital media to significantly increase revenue between 2016 and 2018. Following his experience with public health campaigns for the Health Department of the Mayor’s Office of New York and the New York State Health Department, Jesse left the US to begin working with purpose-driven startups. Since 2019, Jesse has worked in senior growth marketing roles where he has successfully implemented content & social marketing strategies as well as applied his CRO, UX, and Product experience to improve Acquisition, Engagement, and Retention rates. As well as a bachelors degree in Marketing Communications, Jesse has also has certifications in Google Adwords, Google Analytics, Google UX Design. HubSpot Inbound & Content Marketing and The School Of the New York Times Content Strategy.