Jeff Carvalho on Superpeer
Let's talk about how brands can connect with youth culture
How you message to young consumers is more important than ever. How they embrace your brand and products lays in how you approach them. You need to resonate. I've been writing, researching and advising on youth culture trends for more than 20 years. My work with brands has bettered their decisions on how to best talk, engage and relate to the market. I focus on harnessing cultural pioneers, not influencers, to make impact. Past clients include Allbirds, eBay, GSK, Gucci, Nike and Revlon.