Jasmine Lawrence Campbell on Superpeer

Senior PM NVIDIA & Founder of EDEN BodyWorks

Jasmine Lawrence Campbell is an accomplished Technical Product Manager and Founder with a wealth of experience in creating innovative consumer and developer-focused products. She currently serves as a Senior Product Manager at NVIDIA, crafting tools for autonomous vehicles. Her journey includes notable roles at Cruise, Everyday Robots (Google), Facebook, Softbank Robotics America, and Microsoft, showcasing her versatility and expertise in product management. With a Bachelor of Science in Computer Science from Georgia Tech and a Masters in Human-Centered Design and Engineering from the University of Washington, Jasmine combines technical proficiency with a deep understanding of user-centric design principles. Beyond her corporate endeavors, Jasmine is the visionary Founder of EDEN BodyWorks. Inspired by her own needs, she established the company at the age of 13 to address the need for affordable, natural hair and body care products that deliver exceptional results. For nearly 20 years, EDEN BodyWorks has evolved into a global brand, offering over 50 products catering to the needs of curly-haired women. The products are now available at major retailers nationwide, including Target.com, Walmart, CVS, Amazon.com, HEB, and Sally Beauty Supply Store. Jasmine's entrepreneurial journey has garnered widespread recognition, from being featured on the Oprah Winfrey Show to earning a spot on the Forbes 30 under 30 List in 2017. She was also recognized on Inc. Magazine’s 2021 Top 100 Female Founders list, underscoring her significant impact on the business world. Outside of her professional pursuits, Jasmine is a dynamic speaker, a talented poet, a passionate STEM advocate, an accessible mentor, and a dedicated Board Member at Open Door Legal.