Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the target market and get feedback from customers.
The purpose of idea validation is to make sure your product or business idea has potential and the most critical assumptions regarding your idea are valid. The point is to find the fastest and cheapest way to test your assumptions.
Knowing how to navigate it to avoid it many stressors and pitfalls isn’t simple. I coach and support founders to not only build sustainable, lasting and profitable businesses but also sustainable, lasting and profitable lives.
Product Planning is the ongoing process of identifying and articulating market requirements that define a product's feature set. Product planning serves as the basis for decision-making about price, distribution and promotion.
Project management is the process of leading the work of a team to achieve goals and meet success criteria at a specified time. The primary challenge of project management is to achieve all of the project goals within the given constraints.