Femi Olajiga on Superpeer

Digital Marketing Strategist | Lean-Agile Marketing Coach | Author: Lean Agile M

I help create digital marketing strategies that are results-led and rooted in important business KPIs.. I work with leaders to design an operating model for marketing teams that are structured around strategy, Lean- processes, people capability development, and effective use of marketing technology. I am an Agile marketing coach, dedicated to supporting business and marketing leaders to facilitate revenue-focused marketing performance management via iterative strategy planning and execution. I provide hands-on consulting services to optimize marketing operations in order to accelerate brand establishment, revenue, people, and profit growth. I work with marketing teams to develop, optimise, and execute the right flow of vision, strategy, culture, mindset, and capabilities to improve overall marketing contribution to business outcomes. I also deliver framework-agnostic Agile marketing training, coaching and strategy workshops to support systemic transformation. My experience spans both national and multinational companies in B2B and B2C markets and includes projects with brands like Deloitte, FICO, Avis, Timberland, PayPal, Ovo Energy, Smith & Nephew, SSE Energy, CETA Insurance, Christain Aid, and Harrods. Focused on revenue growth, I helped my clients increase website traffic and conversion through consistent customer acquisition and retention tactics, reduced CAC (customer acquisition cost) and increased CLV (customer lifetime value) by identifying and eliminating waste in marketing budget through identifying drop off points in CLV and the end-to-end customer purchase journey. In 2017 I published my first book on how to improve marketing effectiveness which is available on Amazon:- Lean Agile Marketing: How To Become Agile and Deliver Marketing Success. I am an Agile marketing coach, dedicated to supporting business and marketing leaders to facilitate revenue-focused marketing performance management via iterative strategy planning and execution. I provide hands-on consulting services to optimize marketing operations in order to accelerate brand establishment, revenue, people, and profit growth. I work with marketing teams to develop, optimise, and execute the right flow of vision, strategy, culture, mindset, and capabilities to improve overall marketing contribution to business outcomes. I also deliver framework-agnostic Agile marketing training, coaching and strategy workshops to support systemic transformation. My experience spans both national and multinational companies in B2B and B2C markets and includes projects with brands like Deloitte, FICO, Avis, Timberland, PayPal, Ovo Energy, Smith & Nephew, SSE Energy, CETA Insurance, Christain Aid, and Harrods. Focused on revenue growth, I helped my clients increase website traffic and conversion through consistent customer acquisition and retention tactics, reduced CAC (customer acquisition cost) and increased CLV (customer lifetime value) by identifying and eliminating waste in marketing budget through identifying drop off points in CLV and the end-to-end customer purchase journey. In 2017 I published my first book on how to improve marketing effectiveness which is available on Amazon:- Lean Agile Marketing: How To Become Agile and Deliver Marketing Success.