Eric Holtzclaw on Superpeer

Customer Research, Marketing & Startup Growth Expert

I am a serial entrepreneur with over 30 years of experience. I used my technology background and experience founding and scaling businesses to advise Fortune 500, Global 2000, and mid-sized companies on how to apply the best technology and techniques to support growth and overall customer and marketing goals. My "day job" is serving as a Founding Partner and Chief Strategist for the full-service marketing firm, Liger Partners, where I get to combine my three loves: business, technology, and people. I contribute to magazines and online publications and wrote the book “Laddering: Unlocking the Potential of Consumer Behavior.” I also host The Claw podcast where I interview business owners and entrepreneurs, allowing them to share their insights and marketing expertise.