Dan Maccarone on Superpeer

Product Strategy, User Experience, User research, MVP Focus

Hi! I'm Dan Maccarone. For the past 20 years I have helped countless veteran and new brands focus their digital strategies and launch their products. I've re-imagined traditional business models and reinvented them for the digital age. I'm helped SNL, The Wall Street Journal, TD Ameritrade, CNN, Billboard and Comcast (among others) focus what they needed to be doing online - often departing from their traditional offline experiences. I've also had the pleasure bringing new brands and products to market, including leading the original strategy and design on Hulu, Rent the Runway, Blade, Foursquare, etc. I am the founder of the product design company, Charming Robot and host of the podcast, Story in a Bottle, which profiles the careers of some of today’s most successful founders, venture capitalists, and designers. Finally, I've also applied the digital product strategy and design skills I've learned over the years to the physical world too, using them to conceive and open three bars in New York City. I chronicled that experience in my book, The Barstool MBA: Why Running a Bar Beats Running to Business School.