My experience as a professional journalist starting in 1992 includes 15 years covering Silicon Valley for the Los Angeles Times and San Jose Mercury News. Since 2014, I've been based in France writing about European innovation for such publications as VentureBeat, Sifted.eu, and Les Echo's The Innovator magazine.
How do journalists do their job? How do they make decisions about what stories to cover? How do they get the information they need? I'll explain my workflow to help you understand how to approach and work with journalists to get your story told.