Pricing & Packaging with Matt Hodges stream with Bri Kimmel
A zero to one discussion with Matt Hodges, previously Atlassian, Intercom, Loom now an advisor to Command E and Vowel. In this discussion, we'll cover: How product marketing, strategy, pricing and packaging varied at each company - What questions should you ask your waitlist to determine your pricing and packaging strategy - What experiments work well for companies in closed beta? Should you charge beta customers? - What role does analytics play in pricing & packaging? Are there certain tools you encourage startups to use? - For many companies on the call, integrations play a large role in the adoption of the product. What team structures and resources have you seen work well? - Single product vs. multi-product: how do you size the opportunity and build a business case for a new product?