Imran is a Principal Designer at Co-op with 15 years of experience with design and delivery. Imran has designed websites, apps and led cross functional teams to deliver metric-shifting value. He's a facilitator of research, workshops and collaborative design. He has developed UX and research capability from the ground up at different orgs, growing several design teams. He has significant experience of developing design culture within teams and galvanising user-centric thinking, with a track record of engaging c-suite colleagues. He's mentored designers from junior to senior level, and likes to bring the focus to humanity in his work. Imran often speaks about topics such as empathy and design systems. He mentors designers privately and through Diverse & Equal, a tech for good organisation.