Andressa Siegel on Superpeer

Founder @Reinventa

Founder of Reinventa, she supports women in building their own businesses. A designer with over 10 years of experience, she holds a postgraduate degree in User-Centered Design. She has expertise in digital product development across various settings, from early-stage startups to scale-ups, consulting, and digital agencies. Her work encompasses the entire spectrum, from acquisition funnels to activation, onboarding, metrics, customer success, branding, ERPs, and CRMs. She has worked across diverse industries, including e-commerce, education, health, beauty, and fashion. Her leadership experience includes managing multiple teams, market analysis, agility, business scalability, adapting to constantly changing environments, and delivering results within short to medium timeframes. As a manager, she has fostered connections with various business fronts and communities, facilitated meetings (such as workshops), conducted analyses of complex problems and intersections between areas, journey mapping, prioritization of pain points and opportunities, led 1:1 feedback sessions and development plans, monitored quantitative and qualitative data, and played a co-responsible role in achieving goals.