Andrea McCulloch on Superpeer

Female leader passionate about seeing other women succeed

Creative and design leader deeply experienced in helping brands define what they stand for, with a proven background in building modern, purpose-driven and culturally relevant brands with strong emotional affinity. Well versed in developing brand identity, ensuring design decisions are grounded in strategic consumer insights, while working with a balance of data and instinct. Deeply passionate about cultivating strong design culture, championing diverse perspectives and building inclusive, high performing teams. Varied accomplishments across a range of brands and industries, from global retail to CPG to tech startups, including the opportunity to work closely on two global rebrands within the sharing economy: Airbnb and Uber. I recently led PAX, a leading brand in the cannabis industry, through a full scale repositioning and rebrand, as well as building the design and creative team within a few months of joining. Areas of passion include: brand development and brand design across the full consumer experience, all aspects of brand strategy, agency management, mentorship, career path guidance, and seeing women and minorities realize their full potential. andreamcculloch.com